Flyer Design
Typography
Art Direction
Branding + Identity
For the Vaqueros Boots & BBQ event, organized during Homecoming Week under Student Activities, I had the chance to design promotional materials that captured the lively spirit of this outdoor celebration. The event featured delicious BBQ, a free country line dance class, a live band, and even a calf walk competition — perfectly blending Texas traditions and university pride.
The design followed a scrapbook-inspired aesthetic, incorporating fun elements like letterman patches, a slab font with a southern flair, and playful touches like confetti, lettered beads, and stickers. These elements were carefully selected to evoke a vibrant, nostalgic feeling while staying true to the university’s identity and the event’s energetic atmosphere.
The marketing department provided some foundational assets, such as the header and footer on the flyer, along with a general theme. My role was to assemble these assets into visually cohesive and engaging designs that effectively advertised the event across various platforms. This collaborative effort resulted in a design that perfectly represented the excitement of the event and the university spirit!
