Branding + Identity
Trademark Design
Art Direction
Located within the Blanton Museum of Art in the vibrant city of Austin, Texas, Boba Pop emerges as a captivating boba shop, effortlessly blending the realms of creativity and indulgence. Conceived as a nod to the vivacity of "bubble pop" and an ode to the influential Pop Art movement, this contemporary haven boasts a tasteful infusion of artistic minimalism throughout its aesthetic.
Boba Pop stands as a tasteful marriage between the realms of art and cultural celebration. Beyond the delightful boba beverages it offers, this meticulously curated establishment showcases an array of pastries and desserts that represent diverse cultures, serving as a tribute to their rich heritage. Furthermore, the souvenirs available at Boba Pop are thoughtfully designed to harmonize with the artworks exhibited in the museum, creating an immersive and cohesive experience for visitors.
Given its strategic connection to the University of Texas at Austin, Boba Pop primarily caters to an audience composed of travelers and students, making it a preferred destination for millennials and Generation Z. To resonate with this dynamic demographic, the café employs a palette of youthful colors that infuse the space with vitality. Bold and eye-catching graphics, alongside meticulously crafted typography, effortlessly seize attention and remain at the forefront of contemporary design trends.
Boba Pop emerges as an exceptional venture that flawlessly amalgamates art, culture, and culinary delights. It not only serves as a haven for boba enthusiasts but also as a testament to the power of design in creating captivating and immersive experiences. With its compelling fusion of aesthetic sensibilities and a strategic location within the Blanton Museum of Art, Boba Pop is poised to leave an indelible mark on both the palate and the creative soul.
