Branding + Identity
Art Direction
UX/UI Design
InnerCanvas is a conceptual art therapy brand designed to provide remote mental health support while still allowing patients to meet with their therapists in person. The brand centers around creative expression as a tool for healing, making art therapy more accessible and interactive.
At the heart of InnerCanvas is its app, which functions like a creative social platform. Patients can share artwork, receive feedback and encouragement from both peers and therapists, and connect through direct messaging. This supportive environment fosters community, self-expression, and growth.
For this project, I designed advertising materials, including banners, Instagram ads, and posters, to promote InnerCanvas to potential users. I also developed a prototype of the app, ensuring a seamless and engaging user experience.
The branding reflects InnerCanvas’ healing and creative approach. The logo, a fusion of an artist’s palette + brain, represents the connection between imagination and mental well-being. The color palette featuring deep blue-gray, soft rose, and muted blush were carefully chosen to evoke feelings of comfort, warmth, and introspection.
InnerCanvas is designed to empower individuals through art, creating a space where they can freely discover, create, and heal.
